The Brand
At Anju Gandhi Wearable Art, we craft timeless, exquisite Indian ethnic wear for elegant, professional women. As a niche design house, we specialize in transforming ancient Indian art forms into one-of-a-kind wearable masterpieces. Our clientele includes distinguished educators, bureaucrats, lawyers, journalists, artists, classical dancers, singers, and other accomplished professionals. Our team comprises over 50 skilled artisans, including national awardees in the traditional art of Kalamkari.
Our Story
Twenty years ago, what began as a dream took shape with just ₹8,000 and an unstoppable vision—to revolutionize the Indian ethnic wear landscape. At a time when ancient Indian art forms like Kalamkari, Bagh, Phulkari, and Pattachitra were rarely seen as wearable, Anju Gandhi dared to imagine otherwise. Her pioneering spirit sparked a movement, transforming these heritage crafts into never-before-seen fashion statements, each a tribute to India's rich cultural legacy.
